Case Study:

Susan G. Komen Austin

We are honored to continue to collaborate with Susan G. Komen Austin to tell the story of women and families who have been affected by breast cancer. Through a strategic marketing campaign, we’ve created a series of videos that communicate the importance of early detection of breast cancer.

Patricia’s Story

Phyllis’ Story

Amber’s Story

Fighting Chance

BACKGROUND

Susan G. Komen® Austin is an Austin-based nonprofit committed to saving lives locally and fighting breast cancer globally. Komen Austin is the only local breast cancer organization attacking the disease on all fronts – education, screening, treatment, follow-up care, survivorship support, advocacy and research. 

Since 1999 Komen Austin has invested more than $11 million into breast health services and educational efforts in Bastrop, Caldwell, Hays, Travis and Williamson counties. Additionally, over $5 million has been raised to fund global research studies to find the cures for breast cancer.

OUTCOME

“In the business of non-profit fundraising, storytelling is the key to connecting our donors with their impact. Aaron’s ability to hear a story and translate into a powerful and impactful video is fantastic. Hiring him was a great investment that continues to pay off. It won’t be the last time he tells a story for us!”

-Suzanne Stone, Executive Director, Susan G. Komen Austin

 

PROJECT STATS

2.5 Years: Project Duration

12 Months: Global PR Campaign

7 Locations

8 Videos Produced

PROJECTS

  • Writing

  • Consulting

  • Pre-Production

  • Production

  • Post-Production

  • Voiceover Recording

  • Animation/Motion-Graphics

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